Florida has been a top destination for short-term rental (STR) investors for years, but is it still as profitable in 2025?
Rising home prices, shifting regulations, and changing traveler preferences are reshaping the landscape. Some markets are thriving with record occupancy rates and high ADRs, while others face regulatory headwinds or oversaturation.
📊 Which Florida cities still offer high ROI for short-term rentals?
⚖ Where are the best STR-friendly regulations in the state?
📈 Which markets will continue to appreciate, and where is growth slowing?
This report breaks down the data—highlighting the top-performing STR markets in Florida for 2025 and offering insights into how investors can maximize returns.
Florida remains one of the most attractive states for Airbnb investors, but understanding emerging trends is critical to success in 2025.
A Shift Toward More Affordable STR Markets
🏡 Many of Florida’s historically top-performing STR markets—Miami, Orlando, and Key West—have seen home prices skyrocket.
🏖 Investors are turning to smaller, high-yield markets like Fort Walton Beach, Pensacola, and Tampa.
📉 In some areas, STR supply is increasing, putting downward pressure on ADRs.
📊 Occupancy rates remain high in most coastal and urban markets.
⚠ However, oversaturation in some areas is making it harder for new investors to stand out.
🏡 High-quality listings with premium amenities (pools, beachfront views, pet-friendly options) are outperforming the market average.
Regulatory Uncertainty in Some Cities
⚖ While Florida remains STR-friendly, some cities (like Miami and Orlando) have introduced more restrictive zoning laws.
🏡 Investors are shifting toward markets with clear, stable STR policies—like Fort Walton Beach, Pensacola, and Tampa.
How We Ranked the Best STR Markets in Florida for 2025
Using Chalet’s proprietary STR analytics, we evaluated hundreds of Florida markets based on:
📊 Annual Revenue & Occupancy Trends – Where STRs are earning the most.
🏡 Home Price & Appreciation Potential – The best markets for long-term growth.
⚖ Regulatory Environment – Where investors can operate without major restrictions.
📈 Supply vs. Demand – Where low competition drives higher pricing power.
Now, let’s break down some of the best-performing markets for STR investments in Florida in 2025.
