Airbnb Market Analytics & Investment Insights
Annual Revenue
$68,765
Based on 648 full time Airbnb rentals
Average Daily Rate
$547
Gross Yield
Disclaimer
This page and the data presented are for informational purposes only. The information provided should not be construed as financial, legal, or investment advice. Market conditions can change rapidly, and past performance does not guarantee future results. Always consult with qualified professionals before making investment decisions.
3.68%
Occupancy Rate
47%
Yes — operating a short-term rental in Big Sky, MT can be highly profitable. Big Sky, MT Airbnb listings sees consistent guest demand, with Airbnb hosts earning an average annual revenue of $68,765 and achieving a 47% occupancy rate. With around 648 active vacation rentals on the market, Big Sky, MT offers strong opportunity for investors while still avoiding the oversaturation seen in some larger U.S. cities.
According to Zillow's Home Value Index Methodology, homes in Big Sky, MT have depreciated by -0.97% over the last year.
As of November 2025, the Zillow Home Value Index shows a typical home value of $1,869,403 in Big Sky, MT.
There are 648 active short-term rentals, with an average daily rate of $547, resulting in an approximate annual revenue of $68,765 per property.
From the occupancy rate standpoint and demand data, March, February, and July are the top performing months in Big Sky. The occupancy rate in March is 63% and average daily rate is $677. The occupancy rate in February is 60% and average daily rate is $789. The occupancy rate in July is 59% and average daily rate is $582.
Big Sky, MT is considered Investor-Friendly for short-term investments. See Big Sky, MT Rental Regulations for more information.
Get matched with top Big Sky, MT realtors who specialize in short-term rentals — they know which neighborhoods actually cash flow and which to avoid.
Explore ADR trends by bedroom count and monthly seasonality
ADR comparison across different property sizes in Big Sky, MT
$547
Seasonal ADR fluctuations throughout the year in Big Sky, MT
$535
The Average Daily Rate (ADR) in Big Sky, MT varies from $507 in low season to $861 during peak months, with an annual average of $535.
Peak ADR: typically in October, January, February, April, averaging $861 per night.
Shoulder season: ADR around $612 maintains solid RevPAR with high occupancy.
Low months: ADR drops to $507, offering new investors a cost-effective entry point.
Dynamic pricing 30–45 days before peak months helps capture high-value early bookings.
Explore occupancy trends by bedroom count and monthly seasonality
Occupancy comparison across different property sizes in Big Sky, MT
47%
Seasonal occupancy fluctuations throughout the year in Big Sky, MT
46%
Big Sky, MT's short-term rental market shows strong year-round demand with clear seasonal peaks. In 2025, average monthly occupancy ranged from 25% in May to 63% in March, with an annual average of 46%.
The Monthly Occupancy Rate chart shows:
Summer (June–August): occupancy averages 55%, fueled by tourism and family travel.
Winter (Dec–Feb): occupancy dips to around 48%, ideal for mid-term rentals or maintenance downtime.
Spring/Fall: steady 38% with balanced supply and demand.
Revenue trends reflecting occupancy and ADR patterns throughout the year
Revenue per active listing by month in Big Sky, MT
$5,628
Revenue directly reflects occupancy × ADR patterns:
High season: hosts earn $8,196– $9,106/month.
Shoulder months: typically $5,462/month.
Low months: about $5,038/month, but extended stays often smooth cash flow.
Across 2025, the average annual Airbnb revenue per active listing in Big Sky, MT was $67,536, supported by an average occupancy of 45% and ADR of $668.
Seasonal performance comparison across occupancy, ADR, and monthly revenue
| Season | Avg. Occupancy | Avg. ADR | Avg. Monthly Revenue |
|---|---|---|---|
| Summer (Jun–Aug) | 55% | $556 | $8,203 |
| Fall (Sep–Nov) | 37% | $642 | $6,678 |
| Winter (Dec–Feb) | 48% | $778 | $7,457 |
| Spring (Mar–May) | 39% | $697 | $5,646 |
Get matched with top Big Sky, MT lenders who specialize in short-term rental financing — they understand STR underwriting and offer competitive rates for investment properties.
Active Short-Term Rentals
648
Before setting up an Airbnb in Big Sky, MT, it's essential to review the city's short-term rental regulations. Platforms like Airbnb and Vrbo are popular inBig Sky, MT, but hosts should understand how local policies may apply to their property.
Overall, Big Sky, MT's regulations are considered relatively host-friendly, though certain neighborhoods may be subject to zoning restrictions. In some cases, property owners may need to register their rental with the city and comply with limits on the number of permits a single host can hold. Additionally, short-term rental operators are required to pay local lodging and Airbnb-related taxes to remain compliant.
For a complete breakdown, visit our guide to Airbnb laws in Big Sky, MT
Short-term rentals in Big Sky, MT offer an average gross yield of 3.68%, with a typical property tax of 0.65%—source: SmartAsset Property Tax Calculator.
The median household income in Big Sky, MT is $90,942.
The occupancy rate for Airbnb rentals in Big Sky, MT is 47%, which is lower than the average occupancy rate for the United States of 54%.
The most popular type is 3-bedroom with an average daily rate of $605 and an average yearly revenue of $100,590.
Unemployment in Big Sky, MT is 2.5%, which is lower than the U.S. average of 4.1%.
Discover the leading hosts in Big Sky, MT ranked by guest ratings and active listings. These hosts combine scale with exceptional guest satisfaction, setting the benchmark for success.
Big Sky Vacation Rentals leads the market with 108 active listings and maintains an exceptional 4.86 average guest rating.
Stay Montana leads the market with 92 active listings and maintains an exceptional 4.65 average guest rating.
Alexandra leads the market with 85 active listings and maintains an exceptional 4.80 average guest rating.
These top performers serve as benchmarks for what drives success in Big Sky, MT's competitive short-term rental scene. Their strategies combine operational efficiency with outstanding guest experiences, making them the gold standard for aspiring hosts and property managers in the area.
10 hosts available
Keep your Big Sky, MT Airbnb guest-ready with trusted cleaning professionals — connect with vetted cleaners through our partner Turno.
Big Sky, MT is a popular destination for travelers, with Airbnb demand coming from cities like New York (3.23% of all guests), Denver (2.47% of all guests), and Seattle (2.04% of all guests).
The average booking lead time for short-term rentals in Big Sky, MT is 86 days.
The top short-term rental hosts in Big Sky, MT include Big Sky Vacation Rentals, Stay Montana and Alexandra. These hosts have an average rating of 4.86, 4.65 and 4.80 respectively.
| Bedrooms | Listings | Occupancy | Average Daily Rate | Annual Revenue |
|---|---|---|---|---|
| Studio | 9 | 56% | $201 | $41,246 |
| 1 Bedroom | 101 | 43% | $376 | $59,548 |
| 2 Bedroom | 131 | 46% | $426 | $70,872 |
| 3 Bedroom | 226 | 46% | $605 | $100,608 |
| 4 Bedroom | 164 | 46% | $660 | $110,139 |
| 5 Bedroom | 65 | 42% | $1287 | $196,733 |
Looking for the most profitable areas to invest in Big Sky, MT short-term rentals? These neighborhoods stand out for strong returns and steady demand.
59716 leads with $61,064 annual revenue and 972 active listings, achieving a 3% gross yield.
These top-performing neighborhoods combine solid occupancy with competitive daily rates, making them some of Big Sky, MT's most promising Airbnb investment opportunities. Their success serves as a benchmark for what drives profitability in the local market.
Explore detailed analytics for every neighborhood in Big Sky, MT. Click on any zipcode to view comprehensive data including occupancy rates, revenue projections, and investment potential.
| Rank | Neighborhood (Zipcode) | Gross Yield | Annual Revenue | Active Listings | Median Home Value |
|---|---|---|---|---|---|
| 1 | 59716 | 3% | $61,064 | 972 | $1842K |
Click any zipcode above to explore detailed analytics for that specific neighborhood in Big Sky, MT. Each neighborhood page includes comprehensive data on occupancy rates, seasonal trends, and investment projections.
Zipcode Analytics
Click on any zipcode to view detailed analytics for that area. Data includes occupancy rates, seasonal trends, and investment projections.
Thinking about investing in a Big Sky, MT short-term rental? Chalet Airbnb revenue calculator helps you quickly estimate how much you could earn in any neighborhood across the city. Get instant, data-backed insights into occupancy, daily rates, and annual revenue to identify the most profitable Airbnb opportunities in Big Sky, MT.
Calculate Your Income PotentialDiscover other high-performing Airbnb markets in the same state as Big Sky, MT